X Scraps Legacy Revenue Sharing Model, Launches 'Original Content Rewards Programme'
X has officially discontinued its legacy Creator Revenue Sharing system and replaced it with the Original Content Rewards Programme. The new initiative shifts monetization toward authentic, high-value posts—such as original reporting, specialized expertise, and commentary—while excluding copied media and engagement farming. To qualify, creators must be 18+, hold an active Premium subscription, maintain at least 500 verified followers, and generate 500,000 verified Home Timeline impressions over a 90-day period (excluding replies).
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SAN FRANCISCO: In a major effort to eliminate engagement farming, bot networks, and unoriginal reposts, X (formerly Twitter) has officially phased out its legacy Creator Revenue Sharing framework. In its place, the Elon Musk-owned platform has launched the Original Content Rewards Programme, a new monetization initiative aimed exclusively at compensating creators who produce authentic, high-value material.
The social media giant announced the overhaul through its official @XCreators account, emphasizing that payouts will now prioritize original reporting, specialized expertise, distinct commentary, and creative media.
Key Transition Deadlines & Phase-Out
New enrollments into the old revenue-sharing scheme have been stopped immediately. However, active participants will continue accruing earnings under the old system through September 7, 2026. Existing members will receive final legacy payouts on August 14, August 28, and a final settlement around September 11, 2026. Current members can begin applying for the new Original Content Rewards Programme starting September 8, 2026, with their first updated payouts scheduled for September 25, 2026.
Qualification & Eligibility Requirements
To participate in the new monetization structure, creators must hold an active Premium, Premium+, or Premium Business subscription, be at least 18 years old, and maintain a minimum of 500 verified followers. Additionally, creators must accumulate at least 500,000 verified Home Timeline impressions over the past 90 days, with impressions generated from post replies being excluded from this count.
Monetization Mechanics & Strict Originality Rules
Under the new framework, revenue is generated strictly from unique Home Timeline views by Premium subscribers, provided at least 50 percent of the post is visible on screen. Biweekly payouts under the updated system begin on August 28, 2026 for new entrants.
X has implemented a zero-tolerance policy regarding unoriginal material. The platform explicitly stated that duplicated content, stolen media, aggregations, or reuploaded videos from other platforms will be completely disqualified from monetization. Only original work or posts providing substantial, meaningful commentary will qualify for payouts.